Director of Digital and Development
Jack Primavera joined the A. Smith team in 2012 when he was brought on as the company's Development Assistant. As a member of the Development Team, Primavera worked to create and pitch a variety of unscripted concepts, as well as provided creative support for many of the company’s projects in production. Over the course of a few short years, Primavera worked his way up the ranks, moving from assistant to coordinator and then on to a manager.
In 2015, Primavera helped A. Smith & Co. launch their Digital Department, which sought to bring the company's reputation for world class storytelling and high-quality production to the rapidly growing digital space. Primavera served as producer on A. Smith’s first original digital series, Near Death, which was a partnership with Eli Roth’s Crypt TV. Primavera also helped create and produce two original digital series, Crashing The Course & 24/B4, to go along with A. Smith’s hit NBC show, American Ninja Warrior.
Prior to working at A. Smith & Co., Primavera worked for an Indianapolis-based radio station and later Live Nation before moving to Los Angeles to get his start in Hollywood as an assistant in WME's Music Department.