A. Smith & Co. Joins Entertainment Industry-Backed Veteran Campaign Got Your 6
The entertainment industry-backed campaign Got Your 6, aimed at bridging the civilian-military divide, will host its first ever industry summit Vetfronts Thursday in Beverly Hills.
The event, produced in association with the Hollywood Radio and Television Society, will bring together 300 industry exec, content creators and programming influencers to discuss how to provide a more accurate portrayal of veterans in film and TV.
"Each year, a quarter of a million service members exit the military and return to civilian life. Now, more than ever, it is critical to change society's perceptions of veterans from a population in need to a cohort of trained leaders," Got Your 6 managing director Chris Marvin said in a statement. "If content creators can change the way veterans are portrayed in film and television, then the way veterans are perceived by the audience will shift as well, and communities will be better prepared to engage returning veterans as assets in our communities."
The inaugural event will welcome bizzers including Peter Berg and Film 44, Alex Kurtzman ("Hawaii Five-0," "Star Trek"), Rasha and Stephanie Drachkovitch of 44 Blue Productions, Arthur Smith and Kent Weed of A. Smith & Co. ("Hell's Kitchen," "American Ninja Warrior") and Charlie Ebersol and Mike Lanigan's The Company.
The summit will also feature video remarks from First Lady Michelle Obama and Dr. Jill Biden, a keynote message from Marvin and the presentation of Got Your 6's new celebrity PSA.